OK, this is a follow up to the recent article on innovation strategy that I posted (see Innovation – elementary, my dear Watson…)
I’m often asked “why does our innovation strategy not have the impact that it should?”, or “what do we need to do to make sure that the effort we put into this innovation strategy provides us with some lasting benefit and will help us mobilize the organization?”
It is true that we can always be better at these things, especially as we shift from familiar business models, products and services into new spaces. On the other hand, do we have to be ‘the best’? Well, actually no. You just have to be ‘good enough’; being better than you need to be, while laudable, can often lead to organizational fatigue and regression.
Below, you will find a link to an extract of an assessment of innovation strategy. It’s not about being ‘the best’ for each element, it’s a little more subtle than that. It consists of 9 questions and I think that the 5 minutes that it will take to answer will provide you with food for thought as well as helping build picture of the state of innovation strategy in organizations today.
The survey is part of a larger innovation diagnostic built over the last decade. Future articles will contain further extracts from this more extended body of work. If you’re interested in seeing more of the assessment, get in touch…