Four Tools to Make Innovation More Manageable

August 10, 2015 by rachel Posted in Blog Written by rachel
Tagged Adjacency-led growth, adjacency-led innovation

Adjacencies are a way for companies to reach for new opportunities. Since an adjacency is based on existing strength, we could pursue any perceived strength and push it in almost any direction. We could, but that leaves the field too …

What is the secret formula for sustained growth?

June 1, 2015 by rachel Posted in Blog, News Written by rachel
Tagged Adjacency-led growth, adjacency-led innovation

Analysis of the corporate growth of 1,850 companies by Bain Consulting revealed that the ‘most profitable growth comes when a company pushes out from its core into an adjacent space’. Adjacency-led growth sounds desirable but how do you move beyond your …